JBC: Coffee Shop Ethnography

In Starbucks located on Morada Lane off of highway 99, there's a little girl who seems to be of Hispanic descendent was dancing happily to 'Girl on Fire' by Alicia key. With this little girl, there's her young mother and a boy who seem to be her little brother. The mother is highly focused on her laptop tapping away while the brother is trying to finish his homework. At the end of that long table sits a woman who seems to be in her 50's, with her Michael Kors bag hanging off her chair she sat quietly reading her magazines. 

As the music track in Starbucks changes, a new person enters the cafe and while another person leaves. This coffee shop is surrounded by houses and the people who come and goes the feeling of a neighbor. The younger customers are dressed comfortably and the middle-aged adult looks like they just got off work. After the little family left the shop, everyone who entered the cafe by themselves sat by themselves and those who came in pair sat together at the tables for two. The staff, on the other hand, is enjoying themselves. I can hear them chatting behind the counter, and when there are no customers at the cash register, I would see them dancing along with the upbeat, groovy music. 

Because of the location and the little rain today, I assume that this Starbucks has more of a relaxing feel to it. There are no more than 10 customers sitting in this shop and if one comes to sit another seems to leave, which makes the cafe surprising quieter than I thought it would be. I prefer the vibe of this cafe right now, but I would definitely have to come to this Starbucks again during a different time and weather to see if there's any difference.