Branding is also a way of how people would like to identify themselves. Many people think highly of a brand and would like to have the newest release or the hottest item from that specific brand. There are those who don't put clothing brands as priorities and will settle for what would cost less and sometime they would be made fun of by those who wear branded clothes. Some brands hold values and have so many emotional connections with people that people use them to compete against one another. Let's take iPhones and Samsung Galaxy for an example. By far iPhones and Samsung are the two most well-known phone brands. People who had purchased these two products are always arguing and competing to see which phone brand is better.
Tuesday, March 5, 2019
JBC: Branding/The self and Social Interactions
Branding is also a way of how people would like to identify themselves. Many people think highly of a brand and would like to have the newest release or the hottest item from that specific brand. There are those who don't put clothing brands as priorities and will settle for what would cost less and sometime they would be made fun of by those who wear branded clothes. Some brands hold values and have so many emotional connections with people that people use them to compete against one another. Let's take iPhones and Samsung Galaxy for an example. By far iPhones and Samsung are the two most well-known phone brands. People who had purchased these two products are always arguing and competing to see which phone brand is better.
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