This chapter talks about consumer culture and social status regarding the things we purchases. Jeans were used as an example in this chapter. Sociologist covered the topic of jeans, from where they are made to why some are more affordable than others, and how it impacts human society. It is said that the higher the price the better the quality, the more affordable it is the cheaper the quality. That is not only the case, sociologist also discovered that cheaper quality jeans are made in terrible, low wage working conditions.
This chapter mentions "...jeans are a way for people to feel included and excluded in social life" (4). Let's say that this child and her family are not well off, she wears hand me down and low-quality clothing from discounted stores. She is not ashamed of her clothes or her family background, but she didn't understand why some children look at her a different way and why they don't want to play with her. This private trouble can be a public issue as this can be an example of social status in many people's social life.
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