Required: Toy Store Observation

I went to Walmart to check out the toy section. I saw how the placement of the toys are well separated even when they're on the same aisles and shelves. There was one aisle where the toys for girls were on one side and the boys on the other. When you enter that aisle and look to your left it would be all pink and purple. At your right, it would be all blue and green. The left side is full of dolls, dollhouse, kitchen play sets, etc. and the right side would be full of train sets, cars, stuffed animal, etc. I noticed that on the Lego shelves the majority of legos packaging are in dark colors for the boys with Star Wars and Harry Potter theme. Right in the middle of the shelves, there are pink packages for with water slide, and store themes for the girls. Now, I believe that the Lego shelves were purposely placed like that because the pink lego packaging stood out so much. It was as if they want people to know that 'oh, we have some pink legos for your daughter too'. I could easily tell which toy was meant for which gender with the colors of the packaging, not only that, toys meant for girls had photos of girls, and toys mean for boys had photos of boys. The gender-neutral toys are set at the back and are mostly outdoor toys. I noticed that there were also two gender-neutral lego sets, on those set they had photos of all the legos in the sets. The car, business buildings, were of darker colors and the color of the house and present was of brighter colors. Even when it was supposed to be gender-neutral the sets clearly shows that the house and presents are the girl's job and the business and cars are the boys.